2024 World Gym Global Convention
2024 World Gym Global Convention
 Indy 500 Pace Car
Indy 500 Pace Car
 I started this...
I started this...
 George Award Recipient
George Award Recipient
 Win This Account
Win This Account
 AIGA CASE AWARD WINNER
AIGA CASE AWARD WINNER
 Snack Rain
Snack Rain
 FitnessGenes // How it Works
FitnessGenes // How it Works
 Power Plate my7: Built for Life
Power Plate my7: Built for Life
 Nike Enters the Ice Age
Nike Enters the Ice Age
 O+ Packaging Revision
O+ Packaging Revision
 Mark Wahlberg, Power Plate, and SCIENCE!
Mark Wahlberg, Power Plate, and SCIENCE!
Introducing the Power Plate pro6
Introducing the Power Plate pro6
 Spinning DRTV Campaign
Spinning DRTV Campaign
 Heavy Metal
Heavy Metal
 Craniotomy
Craniotomy
Award Nominee
Award Nominee
 Prototype
Prototype
 Introducing the Fuel Kit
Introducing the Fuel Kit
 Power Plate 2010 PR Sizzle Reel
Power Plate 2010 PR Sizzle Reel
 Crashed Ice
Crashed Ice
 Configurator
Configurator
 I wasn't there :(
I wasn't there :(
 Science Kit
Science Kit
 Name game
Name game
 Waterfalls
Waterfalls
2024 World Gym Global Convention
2024 World Gym Global ConventionBring hundreds of fitness entrepreneurs to Las Vegas and watch the magic happen! I event managed and hosted this event at Resorts World over several days.
Indy 500 Pace Car
Indy 500 Pace CarGetting back to my guerrilla marketing roots, we posted live to social media from the infield of the Indy 500 for MAVTV (now Racer).
I started this...
I started this...When I joined Nike, I was tasked at identifying complimentary categories that were untapped. I was the PLM who pitched and managed the rollout of volleyball knee pads which continue to drive revenue for Nike. Photo from 2025 Pepperdine vs. USC game (Pepperdine won!).
George Award Recipient
George Award RecipientI had the honor of being awarded the highest honor at Pepperdine Graziadio Business School—the “George” award for Outstanding Leadership.
Win This Account
Win This AccountWhen I was at the ad agency ELEVEN, we were trying to win the LensCrafters account. As a boutique agency, we all contributed to the ideas and this one (my concept) was picked to run as a national circular. The Agency won the business and continued the relationship for years.
AIGA CASE AWARD WINNER
AIGA CASE AWARD WINNERWe won an award for this amazing shot by Evan Baines. There’s a lot going on in this shot including balancing out the sun behind the riders and timing the “flying V” to hit the marks alongside a stationary Spinner bike!
Snack RainWhy not have a little fun? Shot on a very low budget for FitnessGenes, I was responsible for the creative concept, scripting and directing. Yes… that is me in the video with the trash can trying not to fall off the ladder!
FitnessGenes // How it WorksHow do you explain genetics for fitness people? An awesome video, of course! Working with Scott Salik at Carpe Canum, I scripted, did the voice over and was the producer (or is it the director?) for this piece. Scott's team did all the production work, editing and graphics. Designed to be mobile optimized and ready to tap into short attention spans.
Power Plate my7: Built for LifeI scripted, produced and shot the POV footage. Shot on a RED with Benno and the crew at Yes=Yes. Oh yes... I was also the talent!
Nike Enters the Ice Age
Nike Enters the Ice AgeWorking as the Global PLM for Nike Accessories, I had the honor of managing the creation of the first Hockey helmet. This was the first helmet ever created by Nike and was an integral part of the company's position in hockey. Other projects I managed included Hockey gloves, Soccer shin guards (the first use of Nike Air outside of footwear) and Volleyball kneepads. 
O+ Packaging Revision
O+ Packaging RevisionO+ (Oxygen Plus) had launched with a progressive product and highly stylized branding with a simple, elegant design. The problem was that consumers didn't know what it was or or how it could benefit them. I researched, briefed and managed the creation of this packaging. Highlights include a pearlized finish, enticing die-cut reveal, silhouetted use examples and scent imagery. Design by Jeff Johnson
Mark Wahlberg, Power Plate, and SCIENCE! No Budget? This is how to do it!Power Plate - IHRSA 2012 Recap
Introducing the Power Plate pro6
Spinning DRTV CampaignRemember when DRTV was on fire? Before Peleton, Spinning was the brand to beat. Enjoy this look back at this award-winning promo I co-produced. Shot by Script to Screen.
Heavy Metal
Heavy MetalThis was a design I conceived that allowed a very heavy ATV front-end accessory to be positioned by a retail associate at the correct height of any ATV.
Craniotomy
Craniotomy A bummer that I don't have a picture of the actual helmet. This was a countertop display for retail and trade-shows that explained the various layers and build quality of Polaris snowmobile helmets.
Award Nominee
Award NomineeAs an AE at INNOVA Marketing I managed the first Food Network street-team campaign. This grassroots program had six teams in five major metros and resulted in the highest ratings every for a Food Network show (Iron Chef Bobby Flay Rematch). The program also was honored as a PRO AWARD finalist ~ Best Use of Event Marketing: Iron Chef vs. Bobby Flay Rematch
Prototype
PrototypeAlways fun to look at the industrial design sketches after the final product is released. This is a peek of how the Nike Hockey helmet design originated.
Introducing the Fuel KitThis was an award winning video shot for the Fuel Kit. I managed the product and developed the kit with the help of Pawny Parsai. Video produced by Scott Salik and the video team at Vi.
Power Plate 2010 PR Sizzle Reel
Crashed Ice
Crashed IceIf you've never seen the Red Bull Crashed Ice event... you must! For their premier event viewing party in Minneapolis we created the VIP passes among other elements.
Configurator
ConfiguratorThis was a massive project that a single picture can't explain. Every option for a new Polaris sled was photographed, clipped and positioned to allow the user to swap them out online. Shown is the home page for the Polaris site.
I wasn't there :(
I wasn't there :(An example of copywriting for a Polaris women's' line poster. I really should have been at the shoot...
Science Kit
Science KitThis was a interactive press kit, on a budget. With the pending launch of a new biodegradable BB, we needed a way to show retail buyers and the press without visiting them. By using a stock green Nalgene bottle, a tube of BBs and a tube of water, we encouraged them to play. At their desk without any other materials they could add BBs to the water and watch them dissolve. Marketing one-sheet was also included, of course. Result? We sold out of the product!
Name game
Name gameI came up with this simple naming convention for a a new fast-attach system for Polaris ATVs. Simply lock... and ride!
Waterfalls
WaterfallsIf you don't know what a waterfall is, you might not have ever worked in retail. This piece, produced for polaris was based on a design I created. The waterfall end-cap allowed for easy changes in signage while the laser-cut logo behind the sign insured that even if empty, there was brand presence.
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